Here’s a 7-day crash plan to crack the Google Ads Certification (Search, Display, Video, Shopping, etc.)—perfect for digital marketers, freelancers, and business owners aiming to level up in 2025.
๐ How to Crack Google Ads Certification in 7 Days
๐ DAY 1: Understand the Exam Format + Setup
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Create a free account at Google Skillshop
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Choose a specialization:
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Google Ads Search (most in-demand)
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Display / Video / Shopping / Apps / Measurement
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Review passing criteria:
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50–100 MCQs
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80% required to pass
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Time: ~75 minutes
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Free retake after 1 day
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๐ DAY 2: Learn the Basics (Search Ads Focus)
๐ Study Modules on:
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Google Ads Ecosystem
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Keyword Match Types
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Ad Auction & Ad Rank
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Search Campaign Setup
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Ad Extensions
✅ Resource:
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Google Skillshop → Search Ads Certification module
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Watch videos from Surfside PPC or Santrel Media (YouTube)
๐ DAY 3: Campaign Strategy + Ad Optimization
๐ Study:
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Smart Bidding strategies (tCPA, ROAS, Max Clicks)
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Quality Score importance
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Ad Scheduling, Locations, Device targeting
๐ฏ Practice Questions:
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Use Quizlet or ExamTopics for past question sets
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Create flashcards for key definitions
๐ DAY 4: Metrics & Reporting (Analytics Basics)
๐ Study:
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CTR, CPC, Conversion Rate, ROAS
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Google Ads reporting dashboard
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Conversion tracking setup
๐ ️ Tip: Connect demo Google Ads account with Google Analytics (GA4) for real-time practice.
๐ DAY 5: Review Display, Video & Shopping Basics
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If taking multi-certifications, quickly overview:
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Display Ads formats (GDN)
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YouTube Ad formats (Skippable, Bumper)
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Merchant Center basics for Shopping Ads
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⏱️ Focus time: 2 hours per section (optional but recommended)
๐ DAY 6: Mock Test + Mistake Fixing
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Take a full mock exam from:
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Analyze wrong answers and revise weak areas
๐ Don’t forget:
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No negative marking
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You can use notes during the test (open book style)
๐ DAY 7: Final Revision + Certification Test
๐ What to do:
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Watch quick revision playlist (YouTube: 1-hour crash course)
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Take the real Skillshop exam
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Pass and download your official Google Ads Certificate
๐ Congratulations! Add it to:
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LinkedIn profile → Licenses & Certifications
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Resume → Certifications
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Freelancer platforms → Portfolio & Skill tags
๐ฅ Bonus Tips:
✅ Focus on real-world scenarios, not just theory
✅ Use incognito mode when giving test to avoid login glitches
✅ Renew certifications every 12 months
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